Free Webinar: Competitive Insights: How to Get Yours

Searching for new ways to gain an edge on your competition and that next big marketing strategy to improve your position in the marketplace? Then plan to attend this FREE webinar - Competitive Insights: How to Get Yours -  sponsored by TMP Directional Marketing.

In this webinar, you will learn various tips to positively impact your business:

• The do’s and don’ts of competitive positioning
• How to leverage your advertising campaign to get ahead of the pack
• The free tools you can use to help positively position yourself 
•  Ways to enhance your marketing campaign success by looking at the resources fee-for-use solutions agencies typically use

This must-see event takes place on Wednesday, July 15 at 1:00 p.m. CST. Register for free.

For more information on this webinar go to: http://bit.ly/XIYyv

Free Webinar: Search – A Quarter in Review

The Search Industry moves fast.  Are you moving with it?  TMP Directional Marketing will present “Search – A Quarter in Review” on Wednesday, June 17^th 2009.   Stay current with the trends in Search Engine Optimization, Pay-Per-Click and Social Media.  What impact has this economy taken on internet activity?  How should you focus your marketing plan for remainder of the year?  Take advantage of this free opportunity to broaden your understanding of Search and what it means for your business – right now and in years to come.

In this webcast, TMP Directional Marketing Search Engine Optimization Director Jason Barrett, and Paid Search Senior Director Liz Serafin will cover:

• Search industry news overall
• Internet Yellow Pages
• The launch of Bing by Microsoft
• About Wolfram Alpha
• Social Media review
• IAB Ad Demographic Highlights
• Marketing Corner: Winning on Service in a Down Economy

This event takes place this Wednesday, June 17, 2009. Go here to register for the webinar.

TMP Directional Marketing Hits Advertising Age’s Top 25 Search Marketing Agency List

TMP Directional Marketing (TMPDM), the largest local search marketing agency, was recognized as the 20th largest search marketing agency based on revenue, in Advertising Age’s 65th annual Agency Report.

Produced by the Ad Age DataCenter, the report includes rankings of more than 900 advertising, marketing-services and media agencies based on 2008 revenue. It appeared in Ad Age’s print edition and on AdAge.com.

TMP Directional Marketing to Host Analytics Webinar

TMP Directional Marketing is hosting a free webinar on April 22, 2009, at 2 p.m. CST.  The webinar, Online Analytics 101, will cover the basics concepts of website analytics and provide insight on how to utilize data to arrive at actionable results.  This webinar is a must for anyone regardless of whether you are a seasoned analytics veteran or a beginner.  Please visit the TMP Directional Marketing events link below for more information on the webinar and TMP Directional Marketing. 

http://www.tmpdm.com

http://www.tmpdm.com/news/events.asp

 

Forrester Research Taps TMP Directional Marketing in New Search Marketing Vendor Report

TMP Directional Marketing has been named in the Forrester Research’s 2009 Search Marketing Vendor Landscape list.  This list is based on self-reported data from 31 search marketing technology and service providers.  The purpose of the list is to give interactive marketers a broader sense of the 2009 vendor landscape.

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with nearly 600 employees and 15 offices in the U.S. and Canada.

http://tmpdm.com/
http://www.forrester.com/Research/Document/Excerpt/0,7211,53718,00.html

B to B Magazine Names TMP Directional Marketing a Top Interactive Agency

Every year B to B Magazine, a major business publication, releases its list of top agencies.  This year TMP Directional Marketing not only made it on the list, but the company stood out as a top interactive agency.   The B to B Magazine list of top agencies is an honorable recognition of innovation and effectiveness in the field of direct marketing.

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with nearly 600 employees and 15 offices in the U.S. and Canada.

TMP Directional Marketing Nominated For Two Ad:Tech Awards

The 2009 ad:tech award finalists have been announced and TMP Directional Marketing has received two nominations.  Under the category of Optimization/Search Strategy, TMP Directional Marketing has been recognized for excellent results on their two client campaigns.  The winner will be announced at the ad:tech event in San Francisco which begins April 21^st. 

TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. Privately held by the Audax Group, TMPDM is headquartered in New York with nearly 600 employees and 15 offices in the U.S. and Canada.

http://tmpdm.com/
http://www.ad-tech.com/awards/

Local Web References

I just read an interesting blogpost on Search Perspective (http://www.searchperspective.com)/ titled, Web Reference Building for Local Business Listings. This article really made me think about this subject. It’s almost as if local business listings need to have popularity, like link popularity. That’s where the web references come into play. However, web references are not links, they just work the same way in that they can be very beneficial when trying to get your listing higher within the local business listings or even in the Google OneBox.

Below are some sites that would be considered a Web Reference for a local business listing:

• Yahoo! Upcoming
• Zvents
• AOL’s When.com
• Internet Yellow Pages

These are just a few, but it is good to know about web references because now, local business owners can be proactive in getting their local business listing higher in the results.

Local Search- The Evolution of Local Advertising

I just read a very interesting article that pertains, somewhat to local search. It was more about local advertising as a whole.  TMP Directional Marketing’s Gregg Stewart wrote this article for Search Engine Watch. It basically talked about how people searching locally for businesses has changed.

Of course, we know that all of the options we have now for local search, or searching for local businesses didn’t exist in some of the past decades. Since there are so many options now, advertisers have an even harder task of deciding which media source to use and how much budget to allocate to each.

In this article, Gregg Stewart gave some statistics on what sources people use to find local businesses.

• Online sources - 60% – search engines (30%), IYPs (17%), local search sites (13%)  
• Print Yellow Pages – 33%                                
• Directory Assistance – 2%
• Other – 5%

Pretty interesting statistics. Local search had 13%, which was almost half of search engines. This just shows the growth in local search.

To read the entire article, which I highly recommend, visit: http://searchenginewatch.com/showPage.html?page=3630329

Local Search- Geo-Tagging

I just recently heard about the new geo-tag that can be applied to your web pages that you want found on a local level. This is something that definitely falls witin the realm of local search.  Simply put, geo-tagging is just a way to add geographical meta data to your webpage, RSS feeds, photos, etc. Geo-tags can be added to virtually any content.

A geo-tag will allow you to let your visitors and search engines know which geographical region you are targeting. You have to know the latitude and longitude of your website in order to add geo-tags. There are geo-tag generators that are out there to help you.  Here is an example of one: http://www.geo-tag.de/generator/en.html

For more information on geo-tagging and how to apply this to your online content, visit: http://en.wikipedia.org/wiki/Geotagging